Fast Casual Chain Adopts Rooftop Garden Model

Hyper local sourcing is a major trend for fine-dining restaurants, many of whom have started their own rooftop gardens.  But Northeast chain B. Good has shown how the model can work for the fast casual segment.   The chain reports it has actually saved money growing their own produce, compared to buying it from local farms, but insists the benefits are broader than financial success.  The brand’s identity centers on sustainability and healthy food, so growing produce on-site “‘…reinforces what our brand is supposed to be about. Our customers will get really crazy about it,'” said B. Good co-founder Jon Olinto.

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