Fast Casual reports Chipotle Mexican Grill plans to serve more than 15 million pounds of locally grown produce in its restaurants this year, up from its 2012 goal of 10 million pounds, according to a company press release.
At the same time, they are also reporting that Chipolte is one of the few companies that has chosen to be transparent about GMOs, which they are trying to get away from. The website states that the company is trying to eliminate the use of GMOs, but that finding reliable sources of corn and soybeans that don’t have them is nearly impossible.
“We are changing the way people think about and eat fast food,” said Steve Ells, founder, chairman and co-CEO of Chipotle. “That means pushing ourselves to find the best quality ingredients — ingredients that have traditionally been available only in high end restaurants and specialty food markets – and making them available in way that is accessible and affordable.”
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