Akomeya, A Chic Rice Retailer Opens in Japan

There are concepts that could struggle here on US soil, but we love look of this new shop in Japan, Akomeya, which is striving to protect rice culture and keep the East in the East.

“In modern Japan, food culture is simple, yet full of meaning,” says Kaoru Shindo, a director. “This store focuses on the heart of that food culture—namely, rice.”

The website is worth a visit, as they sport some very cool and different gear.