Caribou Coffee: On Social Media and Sustainability

Fast Casual reports that Caribou Coffee Company Inc. is joining forces with its fans and Project 7, a manufacturer of eco-friendly products, to plant trees in April. As the first major U.S. coffeehouse to source all coffees and espresso from Rainforest Alliance Certified farms, Caribou Coffee, in partnership with Project 7, will plant a fruit tree in Central or South America with each “like” it receives on Facebook in April.

In 2012, this partnership helped to plant more than 100,000 trees, feed the hungry in U.S. communities with 35,000 meals, provide over 3,000 days of shelter for those in need.

To encourage its fans to drink sustainably year-round, Caribou offers all customers who use a reusable tumbler in their locations a 10-cent discount on their beverages. Coffee drinkers can look forward to Caribou’s Earth Day offer when the company gives free coffee to all customers who bring in a reusable mug or tumbler on April 22.