Food nutrition apps like Fooducate and Don’t Eat That are gaining interest among smartphone users

According to a recent ComScore survey, 44% of smartphone users utilize a health-related app on a regular basis while 17 million people have accessed food nutrition information on their phone in late 2011– up 125% from 2010.
Since the release of Fooducate on iPhone in January 2011, it is reported that as much as 500,000 people use the app or website per week. How do you think marketing in the food industry will change with this information?