Whole Foods is officially coming to Williamsburg

The all-cash transaction for 242 Bedford Avenue (at N. 4th Street) closed this week Monday. The space will feature Whole Foods and a New York Sports Club on the ground floor with luxury apartments above. With the remaining retail space of 30,000 square feet, there are talks of Sephora being close to signing a lease and Brooklyn Heights Pizza in development.
What do you think about the opening of Whole Foods and a New York Sports Club in Williamsburg? With purposed opening of Sephora, do you think Williamsburg might become more commercialized?