135 1st Avenue, New York, NY 10003 (Flatiron) • 212.780.9222
JoeDough
Their Success… An innovative touch to vintage sandwich classics. In November 2011, Joe Dobias and his girlfriend Jill Schulster opened up JoeDough in the East Village. Although, they have only been in operation for roughly 4 months, anyone that visits there will quickly fall in love with the smell of fresh bread that await you. The wooden materials, counter seating area with nostalgic photos on the walls and open kitchen draws you in for the “home away from home” appeal. The Sandwiches, such as Stoner’s Delight (A wonderful upgrade to the traditional grilled cheese), reinforces the feel of the space with quality ingredients while being reminiscent of homemade memories that everyone will enjoy.
What We Learned… Make a product fun, enjoyable to eat and bring a sense of nostalgia with you. This quick formula right away increases the like-ability factor of your concept and a sure way for repeat business.
Take Aways… Take a simple concept like sandwiches and sprinkle them with your own authenticity.
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