ICE: How To Open A Specialty Food Shop

Tomorrow, January 10th, TaraPaige’s founder and managing partner, Tara Berman,  will be leading a lesson at the Institute of Culinary Education on how to open a specialty food shop. Four years after earning her CPA, Tara attended ICE, and after graduation she started her tenure at the Thomas Keller Group. Tara is an expert on conceptual development, marketing analysis, financial planning, brand positioning, and strategic operations.

If you have an idea for a specialty food store, this course will help you to evaluate and develop your idea into a real business. From concept and niche marketing to controlling costs and making money, this lesson will teach you exactly how to navigate all the pitfalls of opening your own business, including:

– Developing an overall business plan
– Adding a café, catering, or party planning to an existing business
– Finding a location and understanding the lease
– Designing the business
– Figuring out money and budgeting: financial benchmarks
– Controlling revenue and inventory
– Looking for investors
– Hiring the best and training for service
– Advertising and promotion
– Selling psychology
– Knowing the cycle of service for repeat business

Seats are still available for the lesson Tara Berman is teaching tomorrow, so sign up now! For more information on the course or to reserve a seat, click here

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