17 E 17th St, New York, NY 10003 (Flatiron) • 212.253.7676
Dig Inn Seasonal Market
Their Success… “Making it easier for people to eat well”. Their mission statement to food and healthy living can also be translated into the systematic marketing and operations that flows through the Dig Inn space. The display board at the entrance shows how meals are organized for a first time guest– by Choice of Proteins, Grains or Greens, and Fresh Sides. Meals can be ordered as a small plate, a big plate, or a picnic pint. This upfront information makes it a little easier for the curious heart to know what’s in store. The juicing that is prepped and bottled at the juice bar with a buffet of food at the Marketplace adds to their success by providing guests with a feeling of transparency. In addition to the keen operations and clean signage, the subtle marketing messages adds a soft-upsell approach and compliments the quick line service for ordering. Dig Inn Seasonal Market is making easy a bit easier all around.
What We Learned… It’s all about the “in-your-face” approach. Keeping your operations simple, easy and transparent can mark the grounds for success of a dynamic food business.
Take Aways… How are you making it easy for your guests to know who you are? What are ways you can make your operation more simplified and transparent?
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