Sud de France Développement, a semi public company working for the region of Languedoc-Roussillon in the south of France, has been hosting a festival in New York City since June 9th and will be ending next week on June 30th. The goal of Sud de France Développment is to support regional businesses in terms of export whilst promoting the Sud de France brand. By strengthening sales and promotional approaches they will be able to develop activities both on national and international markets.
The festival has brought New Yorkers the opportunity to experience the culture of Languedoc-Rousillon through participating in different events such as dinners, wine tastings, cruises, and concerts. One of the events that took place in the past couple weeks was a wine crawl atop a double decker bus! The bus had live music and drove around making stops at different French brasseries and bars in Manhattan and Brooklyn.
To read about the past events and sign up for future ones click here