The food truck scene originally was attractive to customers because they were able to taste new specialty food items at a reasonable price. Of course there are many different kinds of food trucks, not all selling artisanal homegrown products, but overall they were presenting the customer with unique food options.
This movement is not only a cheaper alternative to selling products, but it also gives the cooks a means of creating a fan base and establishing themselves in the competitive dining scene. Soon enough, however, large fast food chains and franchises began to launch their own food trucks. In the past couple months there has been a resurgence of larger corporations setting up their own trucks that clearly will not be selling handmade special products. This will certainly have implications for the smaller food trucks who will be competing with the giant corporate ones.
To read more about how this could impact the food truck movement, click here