Four & Twenty Cafe at Brooklyn Public Libraray

Emily and Melissa Elsen recently opened Four and Twenty Blackbirds Cafe in the Central Brooklyn Public Library. The sisters are the owners and operators of one of Brooklyn’s most beloved pie shops by the same name since 2010. They have been operating a temporary version of the cafe, with a limited menu, since the beginning of the month, but have officially rolled out the full menu at the new space at the library in Grand Army Plaza.

Cafe Hours: Mon-Thurs 9AM–6PM, Fri-Sat: 10AM–6PM, Closed Sunday

Thanksgivukkah Doughnuts

Alphabet City’s Zucker Bakery announced plans to introduce a treat that embodies the best of both Hanukkah and Thanksgiving: the “Thanksgivukkah” doughnut. The four versions of this savory holiday hybrid snack range from $3.50 to $5. These are the fillings, each enveloped by spiced pumpkin dough and powdered sugar:

Sweet Potato with Toasted Marshmallow

Turkey Cranberry

Turkey Gravy



150 Wythe Avenue at North 8th Street (Williamsburg) • 718.388.8037

bakeri 6


Their Success…telling a story through their guest experience.  From the artifacts in its storefront to its layout, to its passionate and dedicated staff, everything about Bakeri paints a more in-depth picture of its concept, indicating to guests what type of products they might expect to find, what type of service they will experience, and what the enterprise values.

When guests first glimpse Bakeri, they might notice the antique scales in the window, or the mid-century light fixture illuminating the lettering on its front window, or the vintage containers perched on the ledge as though someone’s grandmother had left it there for a moment.  Inside, guests will certainly notice the 1950’s-style jumpsuits that serve as staff uniforms, the handmade signs for products, and the farmhouse-style kitchen adjacent to the main counter.  Bakeri feels as though it were the central hearth plucked from a Midwestern farm, which is echoed in its products—largely comprised of updated versions of American classics.

Furthermore, each space within Bakeri builds upon the others to create an experience for guests.  Guests can linger up front, or wander towards the back of the enterprise into its garden like one would at a home. While normally we spotlight streamlined service flow, the relaxed flow at Bakeri serves to enhance the guests’ experience, rather than detract from it.  It generates a leisureliness that reinforces the feeling of being at home in the enterprise.

With its design—both spatial and interior— coming together, the experience at Bakeri feels genuine, authentic, and comforting, just like its delicious baked goods.

Take Aways…Each element of your enterprise, from your layout to your staff uniforms, should speak to something about your concept, building upon each other to create a true experience for your guests—a feeling that they have entered a space completely separate and distinct from the world around it.  Being a guest in your enterprise should feel like a story that guests are told through the atmosphere and products you have created.

Leske’s Bakery Opens in Park Slope

Leske’s, a Scandinavian bakery with solid Brooklyn history, has opened in Park Slope. Serious Eats takes a first look at their expanded offerings.

Great Bread Won’t Stop: Uri Scheft to Open in USQ

Breads Bakery will open on Wednesday at 18 East 16th Street. Uri Scheft, an Israeli-born Denmark-raised baker is bringing his signature breads and classics to New York.

Bien Cuit Expands to Manhattan

Bien Cuit, the popular Smith Street bakery, has expanded to open a  location at 35 Christopher Street, in the West Village. The New York Times made a tasting visit to confirm the opening.

Crumbs Bakeshop will serve Starbucks beverages at all locations

The cupcake bakeshop chain with 51 locations has just partnered with a dominant coffee company, Starbucks, of course! Crumbs will be the largest chain to serve Starbucks beverages outside the coffeehouse’s 17,651 store locations.
New York City will be first to debut the new duo in September

Vegan Divas opens in the Upper East Side

This vegan bakery and cafe offers doughnuts, cookies, muffins, chocolate mousse, macaroons and carrot cake. They sell kosher baked goods too.
Vegan Divas is located at 1437 First Avenue between East 74th and 75th Street

Drury Lane Pastry Pop-Up at The London Candy Co., Tonight at 7pm

To help keep the spirit and kick-off for the Olympic games, The London Candy Co will be hosting a sweetened night with British-inspired desserts and cocktails. Tickets are still available.
Get your tickets now.

H & H Bagels might reopen again

The famous bagel empire closed for business earlier this year in January but the owner, Helmer Toro, promised that he would try to get back in business again. Recently, a lease was signed for 1,800 square feet at 125 Fulton Street (near Nassau Street) by H & H Bagels as reported by the Real Deal. Grub Street New York is still waiting for confirmation from the bread bakery’s owner.
The space was previously owned by The Bread Factory Cafe


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