Starbucks is making a move towards the what Bloomberg is calling a ‘meat strategy.’ Starbucks shops in Orlando and San Diego are testing more protein focused food items. Some of these items include options such as chicken and artichoke sandwiches or barbecue brisket sandwiches. Another protein lunch (or breakfast) option being tested in these cities is the prosciutto and mozzarella Pinwheels Bistro Box. Along these lines, Starbucks is introducing a new breakfast sandwich, the Double-Smoked Bacon, Cheddar & Egg sandwich. This Starbucks version of a BEC will be prepared on a croissant-type bun.
Starbuck’s chief strategy officer explained that Starbucks is “no longer a one-trick pony … that era has long passed.” To read more about Starbucks’ strategy to rely less heavily on coffee sales alone, click here