During the past decade there has been a significant increase in the number of fast casual enterprises because of the changing habits of the consumer; this new generation of consumer values convenience above everything. The modern food consumer seeks out a smart balance of convenience, quality product, appealing aesthetics and of course, affordability. The guest wants an experience that is as close to a full-service experience as possibly, without the same price and time commitment. In order to distinctly differentiate themselves from their competition, fast casual enterprises need to offer 1) fresh ingredients, 2) five star customer service and 3) an inviting environment.
1. Fresh ingredients: The new generation of consumer values quality food, with a special emphasis on the choice of ingredients and how fresh they are. Consumers are also more aware about the cooking techniques and menu variety.
2. First-Rate Customer Service: Counter service should be available so that the guest can place an order quickly, and enjoy the experience longer. The consumer looks for an experience that is as close to full-service as possible, so the staff needs to meet this demand in as friendly of a manner as possible.
3. Inviting Atmosphere: Aside from looking aesthetically pleasing and modern, the staff needs to be as high-energy and outgoing with the guest as possible while still maintaining accuracy and speed.
To read more about the evolving nature of fast casual enterprises and how to keep up with the new consumer demands as well as some predictions for the future of fast casual, click here