Let the pumpkin-flavored products begin! Beginning this week many chains are rolling out their seasonal pumpkin-flavored treats. McDonald’s will be offering their pumpkin-spiced latte beginning Labor Day, and Starbucks will roll out their PSL the following day. The pumpkin craze has increased over the past few years which has shown an increase in the demand for this seasonal treat. According to Nielsen, In 2013 pumpkin-flavored sales in the U.S increased 14%. This extra demand allowed for an 11% price mark up on pumpkin-flavored products according to the US Department of Agriculture.
Dunkin’ Donuts is also using the seasonal food offering as a strategic way to boost sales by introducing pumpkin coffees, muffins and of course doughnuts. Aside from the 200 million PSL Starbucks sold last year across its 11,700 U.S locations, it is also offering pumpkin scones, pumpkin cream cheese muffins, and pumpkin-flavored instant latte drinks. For this coming season, Dunkin’ is introducing a pumpkin creme brûlée coffee and Baskin-Robbins is rolling out a pumpkin-cheesecake flavored ice cream.
Coffee, doughnut and ice-cream chains are not the only ones to take part in this seasonal craze, packaged-food companies are also taking part. Quaker brand will be offering a pumpkin spiced instant oatmeal for the fall and General Mills Inc (GIS) will also be rolling out seasonal pumpkin-flavored products including Pillsbury cinnamon rolls, Yoplait yogurt and Betty Crocker cookie mix. Even Purina is jumping in on the action! Purina stated last month that they had introduced a salmon, egg and pumpkin blend of dry dog food.
To read more about how seasonal food offerings are key to boosting sales, click here