Branded mobile apps are fairly new to restaurants and are often an underutilized component of their marketing campaigns. Customers today are growing accustomed to mobile and online ordering, payment, loyalty programs and promotions as a part of a single brand experience. Splick.it, an enterprise level SaaS platform, is hosting a live webinar geared towards restaurant operators and marketing teams. Register here.
Live Webinar: Branded Restaurant Apps – Integrating Mobile with Traditional Marketing
Date: Thu, May 1, 2014
Time: 02:00 PM EDT
Duration: 1 hour
What you’ll learn:
- How to introduce your app and drive adoption
- How to engage your customers via your mobile app and impact their behaviors
- How to promote effectively via your mobile app
- When to use traditional marketing tactics and when to use mobile promotions
- How to integrate messages and offers so customers have a consistent experience across all brand channels
- How to optimize mobile promotions by segmenting users (new, lapsed, best customers)
- How to transfer contact information and behavioral data between your traditional marketing systems and your mobile/online platforms
- How much control should your franchisees have for setting up mobile marketing?