Back in November, we posted about the news that Momofuku emperor David Chang had signed on to develop menus for a new, upscale food delivery app called Maple. The major difference between Maple and its competitors like Caviar and Seamless is that Maple is going to produce all of the food itself, rather than sourcing from restaurants.
Maple has built a commissay kitchen in Brooklyn, which will, over time, feed into a network of delivery-kitchen hubs across the city. Think Pret A Manger’s model without retail storefronts being replaced by a delivery application. Maple has secured $26 million in funding to date–a portion of which has come from David Chang himself.
Today, the app is launching its service below Chambers Street with a mouthwatering menu. In the kitchen is Soa Davies, a six-year veteran of Le Bernardin. The operation is starting small with just three options, but plans to expand as the service grows. Chang notes that America is somewhat behind with this trend, as there are “entire cultures… [that] base their food on deliverable lunches… Japan, Korea, Taiwan, India. This is relatively new to us.”
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