Fishbowl, a inventory management software company, has launched its Guest Analytics solution. This will allow operators to structurally stream guest data from several sources and be analyzed and acted on in an integrated marketing eco-system. Data sources include POS (point-of-sales), loyalty, email, social, online ordering, reservations and guest satisfaction.
Fishbowl President & CEO Dev Genevan states, “Attracting and retaining loyal guests has never been more complex in the hyper-competitive restaurant space, increasingly, restaurants recognize the challenges posed by their silos of guest data and the need to turn that data into actionable insights to enhance the customer experience. Our next generation platform is built on leading edge technology that allows us to consume any form of data and apply industry-specific analytic applications to enable our clients to understand their guests at an in-depth level, regardless of touch point. Through the integration of Guest Analytics with our email, SMS, social, promotions management and guest acquisition solutions, we make it possible for our clients to efficiently act on those insights.”
For more information on the Fishbowl Guest Analytics platform and the different analytical modules, click here.